PLAN DE COMUNICACIÓN PARA “GESTORÍA MARTINEZ”
Archivos
NO SE HA AUTORIZADO la consulta de los documentos asociados
Fecha
2020-01
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
[ES] Toda empresa que realiza una actividad, ya sea de bienes o servicios, busca obtener un beneficio económico y seguir creciendo a través de la supervivencia en el tiempo y de la maximización de estos beneficios. En dicha fase de crecimiento se encuentra la empresa a estudiar en este trabajo, la cual se llama “Gestoría Martínez”. Es una pyme fundada en enero de 2013 y cuyo objetivo es la apertura de un nuevo establecimiento. La situación actual del proyecto se encuentra con la compra del bajo comercial para su posterior reforma.
Por tanto, el objetivo de este trabajo es la elaboración de un plan de comunicación para la apertura de la nueva gestoría. El plan se va a basar en seis fases, destacando las herramientas que se van a emplear para la consecución del objetivo fijado por la empresa y concluyendo con el coste económico que supondría darla a conocer en un horizonte temporal de un año.
[EN] Every company that carries out an activity, whether goods or services, seeks to obtain an economic benefit and continue to grow through survival over time and the maximisation of these benefits. In this phase of growth is the company to study in this work, which is called "Gestoría Martínez". It is an SME founded in January 2013 and whose objective is the opening of a new establishment. The current situation of the project is met with the purchase of commercial bass for further reform. Therefore, the objective of this work is to develop a communication plan to publicize the opening of the new management. The plan will be based on six phases, highlighting the tools to be used to achieve the objective set by the company and concluding with the economic cost that would entail making it known over a one-year time horizon.
[EN] Every company that carries out an activity, whether goods or services, seeks to obtain an economic benefit and continue to grow through survival over time and the maximisation of these benefits. In this phase of growth is the company to study in this work, which is called "Gestoría Martínez". It is an SME founded in January 2013 and whose objective is the opening of a new establishment. The current situation of the project is met with the purchase of commercial bass for further reform. Therefore, the objective of this work is to develop a communication plan to publicize the opening of the new management. The plan will be based on six phases, highlighting the tools to be used to achieve the objective set by the company and concluding with the economic cost that would entail making it known over a one-year time horizon.